Wedding expectations exploded because of social media, but budgets didn’t rise at the same speed. So florists ended up absorbing the gap through more labor, more production, more installs, more rentals, more builds, more everything. Now we’re navigating how flowers alone don’t even feel like enough to compete anymore. Constantly trying to keep up with businesses offering more builds, more rentals, more production, more design, more everything 😅 But the physical demands were already intense!!!