Obviously vendors bring a ton to it. But I’ve worked weddings where the couple had the taste, references, fashion, colors, weird little ideas etc from the start and the team helped bring it to life. Then it goes online and somehow all the creative credit lands with the vendors 😭 Their friends and family are hyping them up in the comments while the wedding industry makes it so much about us lol Couples deserve more creative credit when so much of the vision was actually theirs.