I’ve been in the industry a long time and obviously knew WIPA existed, but for years it felt like no one really cared or like it didn’t hold much significance. Lately it feels like people see it as professionally important, almost like WIPA is making a bigger push to associate itself with “bigger” names. Maybe I missed the shift, but now it feels like another damn industry thing you’re SUPPOSED to care about lol. Show up and show off 🙄